high and low context cultures examples

Having a firm grasp on what constitutes high- and low-context, particularly in a communication setting, will truly help you better understand each . Because of this, communication can change drastically from one generation to the next, creating communication gaps between parents and children. But the fact that contexting has not been empirically validated should not necessarily be construed as a failure of the theory. The cultural context. 3. High Context vs. Low Context Cultures - Mexico Business Associates Communicators in high-context cultures pay attention to more than the words spoken they also pay attention to interpersonal relationships, nonverbal expressions, physical settings, and social settings. High-context cultures, on the other hand, depend on both the spoken words and the context of the situationincluding the shared values/assumptions of the groupto convey meaning. A high-context culture is one in which communication may be more unspoken rather than explicit - for example, much attention is paid to body language, facial expressions, and other non-verbal cues in order to discern a speaker's meaning. She found out that in high-context countries, the advertising campaigns used more colors, movements, and sounds to provide context. High context cultures have a communication style based on body language, tone, and overall context; while low context cultures are more straightforward and explicit in communication. In high-context cultures, people are said to prefer symbolic, artful language that is implicit. The study collected three samples from different cultures - the US, China, and Korea - with 96 business managers surveyed in the American and Chinese sample and 50 managers in the Korean sample. Ramos, D. C. (2014). In high cultures, much of the communication is understood by the group either by non-verbal coding, which refers to common body language; distinct in-groups and out-group's, which refers to the cohesiveness of the group; and covert and implicit messages, which refers to what we refer . Their communication is often indirect and requires a nuanced understanding, so outsiders might find it more difficult to enter their culture. In the 1970's, anthropologist Edward T. Hall coined the phrases "high-context culture" and "low- context culture.". Information has to be explicit and detailed for the message to be conveyed without distortion. Individualism and collectivism are related to low-context and high-context cultures, respectively.

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